‘You cannot view a thing in isolation. We must develop associations with things before we can properly understand them.’ Opening line to an essay I wrote about the 2012 logo.
About
This blog is about supporting and celebrating Britain's evolution in design. We should be proud to be considered at the forefront of design. The Olympic logo represents everything exciting about our capital. London 2012 is about making a 'new' experience, the logo tells the world you haven't had an Olympics like this before. You backed the bid, now back the logo.
