‘We don’t treasure logos as things, we associate them to things.’
Quote from my essay on the 2012 logo. I defended the design as logos are all about associations. The 2012 logo has little association behind it currently as the games aren’t for another year. The logo has represented a future event for several years now. It will therefore become a stronger logo during and after the 2012 games as it will have built stronger associations.
Mug at Starbucks
Mug I had printed as part of my ‘I love it’ campaign.
This blog is about supporting and celebrating Britain's evolution in design. We should be proud to be considered at the forefront of design. The Olympic logo represents everything exciting about our capital. London 2012 is about making a 'new' experience, the logo tells the world you haven't had an Olympics like this before. You backed the bid, now back the logo.
