I love it.

‘We don’t treasure logos as things, we associate...

Thu, 13 Oct 2011 17:04:00 -0400

‘We don’t treasure logos as things, we associate them to things.’

Quote from my essay on the 2012 logo. I defended the design as logos are all about associations. The 2012 logo has little association behind it currently as the games aren’t for another year. The logo has represented a future event for several years now. It will therefore become a stronger logo during and after the 2012 games as it will have built stronger associations.

Mug at Starbucks Mug I had printed as part of my ‘I love...

Thu, 13 Oct 2011 16:59:00 -0400

Mug at Starbucks

Mug I had printed as part of my ‘I love it’ campaign.

Thu, 13 Oct 2011 16:58:00 -0400

Photo

Thu, 13 Oct 2011 16:55:00 -0400

‘A logo does not sell, it identifies.’ Quote from...

Thu, 13 Oct 2011 15:46:00 -0400

‘A logo does not sell, it identifies.’

Quote from the great Paul Rand.

‘You cannot view a thing in isolation. We must develop...

Thu, 13 Oct 2011 15:42:00 -0400

‘You cannot view a thing in isolation. We must develop associations with things before we can properly understand them.’ Opening line to an essay I wrote about the 2012 logo.

T Shirt I had printed to support the logo.

Thu, 13 Oct 2011 15:38:00 -0400

T Shirt I had printed to support the logo.

Flyer I left all over Bristol

Thu, 13 Oct 2011 15:34:00 -0400

Flyer I left all over Bristol

Flyer in Bristol

Thu, 13 Oct 2011 15:32:00 -0400

Flyer in Bristol

My flyer that I posted into the homes of fellow design...

Thu, 13 Oct 2011 15:29:00 -0400

My flyer that I posted into the homes of fellow design students…

Flyer Many of us pulled together to back the London bid, we...

Thu, 13 Oct 2011 15:22:00 -0400

Flyer

Many of us pulled together to back the London bid, we should now back the logo as it is ours and here to stay. It represents us to the world. This is the backdrop to a flyer I made that I left all around Bristol.

Find the logo (A1 POSTER) Whilst looking into the 2012 logo and...

Sat, 08 Oct 2011 16:48:00 -0400

Find the logo (A1 POSTER)

Whilst looking into the 2012 logo and why its caused such a stir, I asked 20 people to give me a one word response to the logo. One word that came up a lot was ‘smashed’. Another was ‘explosive’. incorporated these two words together and created this design as my own response. Try and find the logo within.

I love it My personal interpretation of the 2012 Olympic logo.

Sat, 08 Oct 2011 06:11:00 -0400

I love it

My personal interpretation of the 2012 Olympic logo.

I think the logo is extremely British and fits London perfectly....

Fri, 07 Oct 2011 17:10:00 -0400

I think the logo is extremely British and fits London perfectly. London is the forefront of design and is a city based on change and moving forward. The logo reflects this idea of ‘new design’. The logo works big, small, as an animation and can be altered easily to fit in with other designs.

Back the logo

Fri, 07 Oct 2011 17:06:00 -0400

We backed the bid, now its time to back the logo. I am of course talking about the 2012 Olympic logo for London. I am a fan of the logo and think its had an unfair response since being released. Logos are about identity and association, this logo hasn’t had any ‘real’ associations yet as the Olympic games are still a future prospect. The meaning of the logo will therefore change during and after the games but for now we should support the design because it is ours.